List your pages
Separate the homepage, services, about, projects and contact pages. Note any location pages or a larger SEO content plan.
MCS PIXELTECH / WEBSITE PLANNING GUIDEBefore the
Before the
first pixel.
A practical guide to gathering the goals, content and decisions your website needs.
STRATEGYDESIGNTECHNOLOGY
1. Choose a primary goal
Decide whether the website should generate enquiries, explain services, sell products or support existing customers. Prioritise one main action.
2. Know your audience
List the questions visitors ask before contacting you. Turn those questions into useful page content.
3. Gather the essentials
Prepare an approved logo, business description, service details, original photos and correct contact information.
4. Map your pages
Give each page a purpose. Keep navigation short and use service pages for specific topics.
5. Define functionality
Write down what a form, booking flow or integration must actually do. Confirm who receives enquiries and how they are managed.
6. Plan ownership
Agree on hosting, domain ownership, editing access, backups and ongoing maintenance before launch.
BEFORE YOU REQUEST A QUOTE
Make your brief easier to price.
A small set of decisions helps us suggest the right package.
Describe the features
For bookings, explain slots and confirmations. For stores, list products and delivery rules. For Android, describe users and important tasks.
Prepare your assets
Collect your logo, approved photos and copy. Mark content that needs to be created and record who can approve it.